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Voice Branding Audit

Additional Resources

Suggested Reading

How to Build a Speech Recognition Application
Bruce Balentine, David P. Morgan (2001)

The Art and Business of Speech Recognition
Blade Kotelly (2003)

Voice User Interface Design
Michael H. Cohen, James P. Giangola, Jennifer Balogh (2004)

The 22 Immutable Laws of Branding
Al Ries, Laura Ries (1998)

Emotional Branding
Marc Gobe (2001)

The Design of Everyday Things
Donald A. Norman (2002)

Idol Thoughts On Messaging On Hold
Jennifer Tomaro

Websites of Interest

www.brandchannel.com
www.brandweek.com
www.landor.com

Voice Branding in America

by Marcus Graham